TIMBERLAND: Social Content

2019

Directed, Shot & Edited

Agency: ADA Asia Singapore

TIMBERLAND SG required curated, localized content for their social platforms to reach out and connect to their local audience.

The direction was to feature their products in a local setting, somewhere where every Singaporean can recognize these backgrounds and little local traits that we hold so close to us.

The shoot was produced locally with local landmarks in mind. Think green signboards, neighbourhood playgrounds, marketplaces and iconic landmarks .