BAKER’S BENCH BAKERY

2020

Strategy, Ideation & Execution

This is a little pet project me and Nicole Phua started on for a close friend's cafe.

When COVID-19 hit Singapore, it wasn’t easy for F&Bs owners to adapt to the situation, with thesudden need for taking orders online, doing deliveries, making digital menus, and having pictures of their menu items available online.

The project was executed with one thing in mind - to still connect with their audience online and be remembered. Think behind the scenes, delivery menus and pairing ideas.

Apart from just postings, we showcased the magic happening in the kitchen, from kneading the dough to sending it to the oven and being delivered right to your doorsteps, all via IG Stories.