Levi’s® Sculpt with Hyperstretch

2020

Social Strategy, Influencer Management

Agency: ADA Asia Singapore

Levi’s® designed the Levi’s® Sculpt range: a collection of fits utilizing soft, stretchy fabrics to embrace every curve, size and shape.

The focus of the cmapaign was to showcase the stretch to the audience and to showcase inclusivity of our sizes. Influencers were selected based on their daily activities, engagement with their audience and owns a sense of style that aligns with the brand.

Apart from the usual social media postings, the brand wanted to be even more engaging and to listen to the audience’s sentiments.

This campaign was executed with IG Story, polls & Giveaways to amplify the message, and to gather feedback from the customers.