PURSOFT SINGAPORE

2016

Social Media Launch, Ideation & Execution

Agency: SCREAME Pte Ltd

Pursoft is a premium tissue brand launched by Universal Sovereign. The brief was target the masses and at the same time bring out the uniqueness & premium qualities of the product.

It was executed via Media Articles & Influencer Engagement.

The KOLs were selected based on their lifestyles, such as mummies & travel influencers.