This is Joanna.

She makes the magic happen on Social Media*.

From brand/campaign strategy, process, ideation to the final execution.

+ Client servicing, Influencer Management, Data Insights, Reporting
* xiaohongshu, instagram, tiktok, facebook

Education: Diploma in Tourism & Resort Management, Ngee Ann Business School

THE SOCIAL ARM

Co-founder

2021-2023

Account lead: Al-Futtaim, Google, Croda, Kris+ by SIA, Kingfisher

REPRISE DIGITAL

Social & Content Specialist

2020 – 2021

REPRISE DIGITAL is the social arm for IPG Mediabrands.

Accounts worked on: Estee Lauder SG, GoDaddy Asia

ADA Singapore

Social & Content Specialist

2019 – 2020

ADA Asia is a digital media agency in nine markets across the world.

Brought in to manage and grow their social clients and offerings.

Accounts worked on: LEVI’S®, Dockers®, Livspace Singapore, JW360, Timberland, Kipling

SCREAME

Accounts Executive

2016 – 2017

SCREAME is an advertising agency aimed to combine both creative and media without the fluff.

Accounts worked on: Biore, Liese, FNN King’s Potong, Pizza Hut, Pursoft, Estee Lauder